Building a bold future in the REALTOR® association space

Lisa Marshall

CEO of the REALTORS® Association of South Central Wisconsin and South Central Wisconsin MLS

Association CEO HR & Operations Leader Marketing Executive Founder, Marshall Consulting REALTOR® Certified Executive
Cover story, MLS-PropTech Digest, November 2026 →
About

Moving organizations from conversation to action

Lisa Marshall is CEO of the REALTORS® Association of South Central Wisconsin (RASCW) and the South Central Wisconsin Multiple Listing Service (SCWMLS), where she leads strategy, operations, advocacy, technology, and organizational transformation.

A REALTOR® and REALTOR® Certified Executive, Lisa brings a multidisciplinary background spanning real estate, human resources, operations, marketing, and organizational leadership. Her leadership is rooted in human resources, with HR roles at The Chicago Community Trust, the Peggy Notebaert Nature Museum, Crestwood Associates, and Paylocity. She went on to rise at the Residential Real Estate Council, a Chicago-based organization of 28,000 members, from human resources director to vice president of operations to chief marketing officer. In 2023 she became CEO of the Central Wisconsin Board of REALTORS® in Wausau, a role she held through May 2026, and in 2024 she was selected to lead RASCW and SCWMLS.

In 2018 she founded Marshall Consulting LLC, an HR consultancy built to help professionals and businesses unlock their greatest potential, guided by the idea “Our mission is different. On purpose!”

She is passionate about strengthening Wisconsin communities through greater housing opportunity, thoughtful collaboration, and solutions that support sustainable homeownership. Known for challenging conventional thinking, Lisa believes strong communities are built when people across income levels have meaningful opportunities to live, work, invest, and build lasting roots.

Current role
CEO, RASCW & SCWMLS
Hometown
Chicago, Illinois
Education
MBA, Columbia College of Missouri
Organizational behavior, business operations & human resources
B.A., Human Resources & Operations
Columbia College, 2012–2014
Associate in Arts (A.A.)
Elgin Community College
Designations & certifications
REALTOR® · REALTOR® Certified Executive (RCE)
Association Creative Marketing, Association Academy (2022)
Association Digital Marketing Certification, Association Marketing Academy (2021)
Honors
Sensational 75 honoree
Elgin Community College 75th anniversary, 2024
Motto
“If it’s not okay, then it’s not over!”
The comeback kid

“I used to look at my career and see interruptions. Now I see preparation.”

Lisa's path to MLS leadership was anything but linear, and she considers that her advantage. She built her career across human resources, organizational development, operations, marketing, and association management, through seasons when her career took a back seat to caregiving and family responsibilities.

“My biggest achievement is not a title, an award, or a single initiative. It is the fact that I kept rebuilding,” she told the MLS-PropTech Digest. “Caregiving has probably influenced my leadership more than any business school or executive position ever could. It taught me patience, empathy, advocacy, endurance, and how to keep moving when life does not conveniently stop.”

As a Black woman in MLS leadership, she wants more than diverse faces at the table: “I want greater diversity of thought, experience, background, and perspective at the tables where decisions are being made. I hope my presence opens the door a little wider for the person coming behind me.”

Her advice to emerging leaders: “Do not disqualify yourself because your résumé does not look like everyone else’s. Your unconventional experiences may eventually become the very thing that distinguishes your leadership.”

Career

A career built across disciplines

  1. 2024 – Present

    Chief Executive Officer

    REALTORS® Association of South Central Wisconsin & South Central Wisconsin MLS · Madison, WI

    Provides executive leadership for two organizations at once, spanning strategy, MLS operations, governance, financial stewardship, and data strategy. Led SCWMLS's partnership with SourceRE to modernize how the MLS licenses, distributes, and protects its data, including technology that tracks how listing data moves once it leaves the system. Selected following a CEO search; began September 30, 2024.

  2. Feb 2023 – May 2026

    Chief Executive Officer

    Central Wisconsin Board of REALTORS® · Wausau, WI

    Led the Wausau-based REALTOR® association serving central Wisconsin.

  3. 2018 – Present

    Founder & Chief Executive Officer

    Marshall Consulting LLC

    Founded an HR consultancy offering programs that help professionals unlock their greatest potential, with a focus on strategic human resource planning. Leads a team of payroll, legal, finance, and executive-coaching specialists serving individuals and businesses with career services, executive coaching, talent and succession planning, and HR support. More about Marshall Consulting

  4. 2019 – 2022

    Chief Marketing Officer · VP of Operations · HR Director

    Residential Real Estate Council · Chicago, IL

    Rose through three leadership roles in under four years at a national organization of 28,000 members. As human resources director (2019–2020), designed and implemented a new staff onboarding program and helped launch Broker Solutions, overseeing all HR consulting for owners of independent brokerages. As vice president of operations (2020–2021), led the organization's operations. As chief marketing officer (2021–2022), oversaw all revenue from marketing tied to education and membership sales and led a team of more than seven direct reports.

  5. 2017 – 2018

    Human Resources Manager

    The Chicago Community Trust · Chicago, IL

    Managed human resources for Chicago's community foundation, with a focus on process improvement.

Marshall Consulting

“Our mission is different. On purpose!”

Lisa founded Marshall Consulting in 2018 to offer dynamic programs that help people unlock their greatest professional potential. Its team of HR professionals understands the employment landscape and offers innovative solutions, educational services, and coaching to help clients design their plans for progress, then works with them on the short- and long-term strategies that make it last.

The firm’s purpose is to bridge the gap between quality applicants and businesses in today’s employment landscape. In its own words: “We don’t just talk about your success; we walk with you as you conquer new levels in your professional and business life.”

Founded
2018 · Lisa Marshall, Founder & CEO
HR track record
HR work at The Chicago Community Trust, Peggy Notebaert Nature Museum, Crestwood Associates, and Paylocity
Impact
Built systems that cut employee turnover by more than 40% at several organizations, and improved morale through process improvement
Team
Specialists in payroll, legal and compliance, finance, and executive coaching

For individuals

Help with your next interview, promotion, or professional goal.

  • Personal recruiter: a recruiter runs your job search for you.
  • Résumé, cover letter & LinkedIn: a full overhaul, with three targeted résumé versions.
  • Interview prep: three dedicated sessions to help you find your voice.
  • One-on-one coaching: preparing for a promotion and learning how to ask for a raise.
  • Maximize your paycheck: a paycheck review with strategies to bring more money home.
  • Exit strategy: planning a move so you don’t leave benefits on the table.

For organizations

HR that protects the business and prepares it for change.

  • Executive coaching: coaching, executive training, and strategic planning for leaders.
  • Recruitment, onboarding & retention: keeping talent and building company culture.
  • Succession planning: long-term growth, leadership development, and operational efficiency.
  • Policies, procedures, surveys & analysis: audits that keep operations compliant.
  • Onsite HR support: working side by side with your team.
  • Customized solutions: for any HR issue, concern, or development need.
Leadership

“Would this still work if I were not here? If the answer is no, you have built dependency, not sustainability.”

Lisa Marshall, Madison365 “Beyond the Title,” October 2026

“My leadership is built on resilience, integrity, and the belief that you have to be willing to do what is right even when it is difficult.”

On the foundation of her leadership

“I think about this less as identifying one successor and more as developing a bench of leaders.”

On building leaders

“Having a title, influence, resources, or a seat at the table should never just be about what you can accomplish for yourself.”

On “To whom much is given, much is required”

“Do not make permanent decisions based on temporary circumstances.”

Advice that has stood the test of time

“The part of leadership that can truly last is what you build in people.”

On legacy

“Chicago gave me grit, but my parents gave me the work ethic behind it.”

On her roots

Housing opportunity

Advancing sustainable homeownership and stronger Wisconsin communities.

MLS data strategy

Moving MLSs from custodians of data to organizations that understand its value, protect it, and use it strategically.

AI & technology partnerships

Preparing the MLS for artificial intelligence, interoperability, cybersecurity, and new distribution models.

Modern governance

Building boards that pair institutional knowledge with new leaders and the skills the future demands.

Advocacy

Representing REALTOR® members and protecting private property rights.

Organizational transformation

Building people, systems, and culture that outlast any one leader.

Media & Speaking

In the news

Lisa Marshall on the cover of the November 2026 MLS-PropTech Digest
MLS-PropTech Digest · November 2026

Cover story: “The Courage to Build What Comes Next”

Lisa is featured on the cover of the November 2026 issue of the MLS-PropTech Digest, in a wide-ranging conversation on MLS data strategy, AI, governance, representation, and leading people through change.

“The question is not whether MLSs remain relevant. The question is how boldly we redefine that relevance.”

October 19, 2026
365 Leadership Summit · Madison, WI

Panelist, “Built to Last”

Spoke at the ninth annual 365 Leadership Summit, themed “Built to Last,” at the Center for Black Excellence and Culture.

October 12, 2026
Madison365

Beyond the Title: Lisa Marshall

A Q&A on resilience, rebuilding, and leading organizations built to outlast their leaders.

August 27, 2024
Madison365

Lisa Marshall named CEO of RASCW and South Central Wisconsin MLS

“Lisa brings a proven track record of leadership, strategic thinking, and innovative management in the real estate sector.” — Ben Oblizajek, RASCW president

June 19, 2024
Elgin Community College · ECC Stories

The CEO: Lisa Marshall

Profiled for ECC’s 75th anniversary, which named her one of its Sensational 75. A first-generation college student, she earned her associate degree at ECC: “It was like my training center on how to be an adult, and through all the ups and downs, ECC was a pillar in my life.”

Contact

Speaking, media & partnership inquiries

For interviews, speaking engagements, panels, and media requests, please get in touch.

Get in touch